1. Demonstrates personal integrity and honesty in interactions with clients, sponsors and relevant stakeholders

2. Is sensitive to clients’ identity, environment, experiences, values and beliefs

3. Uses language appropriate and respectful to clients, sponsors and relevant stakeholders

4. Abides by the ICF Code of Ethics and upholds the Core Values

5. Maintains confidentiality with client information per stakeholder agreements and pertinent laws

6. Maintains the distinctions between coaching, consulting, psychotherapy and other support professions

7. Refers clients to other support professionals, as appropriate

1. Acknowledges that clients are responsible for their own choices

2. Engages in ongoing learning and development as a coach

3. Develops an ongoing reflective practice to enhance one’s coaching

4. Remains aware of and open to the influence of context and culture on self and others

5. Uses awareness of self and one’s intuition to benefit clients

6. Develops and maintains the ability to regulate one’s emotions

8. Seeks help from outside sources when necessary

1. Explains what coaching is and is not and describes the process to the client and relevant stakeholders

2. Reaches agreement about what is and is not appropriate in the relationship, what is and is not being offered, and the responsibilities of the client and relevant stakeholders

3. Reaches agreement about the guidelines and specific parameters of the coaching relationship such as logistics, fees, scheduling, duration, termination, confidentiality and inclusion of others

4. Partners with the client and relevant stakeholders to establish an overall coaching plan and goals

5. Partners with the client to determine client-coach compatibility